Items where Subject is "Advertising"

Article

Women advertising practitioners in Malaysia: views on career satisfaction. Jurnal Komunikasi, 26 (2). pp. 67-86. ISSN 2289-1528 (2010)

Pengiklanan strategik: jenama global di Malaysia. Jurnal Komunikasi, 25. pp. 32-41. ISSN 2289-1528 (2009)

The effects of gender advertising on brand image: the Malaysian context. Jurnal Komunikasi, 27 (1). pp. 118-132. ISSN 2289-1528 (2011)

The influence of brand image and brand personality on brand loyalty, mediating by brand trust: an empirical study. Jurnal Pengurusan, 50. pp. 83-95. (2017)

The trustworthy of halal logo on imported food in Malaysia. e-Journal of Media & Society, 3: 11. ISSN 2682-9193 (2019)

The acceptance towards sunnah food among Malaysian community. e-Journal of Media & Society, 2: 13. ISSN 2682-9193 (2019)

Dimensions of eWOM credibility on the online purchasing activities among consumers through social media. Jurnal Komunikasi, 36 (3). pp. 335-352. ISSN 2289-1528 (2020)

Public relations vs. advertising. Jurnal Komunikasi, 31 (2). pp. 117-130. ISSN 2289-1528 (2015)

Penjenamaan RTM: kajian radio RTM Sabah. Jurnal Komunikasi Borneo, 1. pp. 21-34. ISSN 2289-859X (2014)

How music inspires creativity in advertising? Journal of Global Business and Social Entrepreneurship (GBSE), 3 (8). pp. 34-46. ISSN 2462-1714 (2017)

Visual communication on social media advertisement that influence consumer buying behavior on skin-whitening product. KUPAS SENI: Jurnal Seni Dan Pendidikan Seni, 8 (1). pp. 11-19. ISSN 0127-9688 (2020)

Social media and e-commerce online shopping perceived risk among micro SMEs in Malaysia. Forum Komunikasi, 14 (2): 2. pp. 20-39. ISSN 0128-2379 (2019)

Factor of drug rejections and stigma toward drug consumers and drugs. e-Journal of Media & Society, 2: 12. ISSN 2682-9193 (2019)

The use of facebook by Airasia and Easyjet to manage corporate branding. Journal of Global Business and Social Entrepreneurship, 3 (8). pp. 54-62. ISSN 2462-1714 (2017)

Akhbar versi digital: implikasi terhadap trend sirkulasi akhbar bercetak di Malaysia. Jurnal Komunikasi, 31 (2). pp. 687-701. ISSN 2289-1528 (2015)

Thesis

The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty. Doctoral thesis, Universiti Utara Malaysia. (2016)

Relationship between internal branding practices, brand commitment and employees’ brand citizenship behavior. Doctoral thesis, Universiti Utara Malaysia. (2012)

Newspaper

Hadiah foto harimau RM5,555.55. [Newspaper] (2018)

Advertising industry set for recovery. [Newspaper] (2020)

Wayang kulit digital mudahkan pembelajaran Matematik. [Newspaper] (2016)